
PLAYBOOK
20 PAGES TO GET YOUR MESSAGE ON-POINT
Executive Summary
Table of Contents
Overview & Key Terms
Your Brandscript
Overall Brand Narrative
One-Liner
Tag Line
Word Bank
Website samples
Lead Generator Ideas
Email Sales Sequence
Social Media Post Ideas
Marketing Roadmap
Getting (and keeping!) folk's’ attention is hard--impossible even--- UNLESS you tell a captivating story. Let’s get your message on-point, not so people click an ad, but so they live better lives and hope for a brighter future. Clearly, they’ll invite all their friends into a story like that.